What is Digital Marketing?
Digital Marketing is an art of promotion of product, service or brand through an electronic medium which is actually different from traditional marketing. Prior people use traditional promotion, advertising or campaign that has a proven high success rate. Those methods include print advertisements, flyers and newspaper print ads. But now the time has changed. Now organizations use channels and methods that enable them to analyze market trends and let them know what policies, methods working and what is not working. These methods of advertising are delivered through digital channels like search engines, social media, email, and different kinds of mobile apps which are very cost effective as compared to traditional marketing
Why Digital Marketing has a very great scope around the Globe?
Have you ever thought why Digital Marketing is next big thing? Do this ever bothered you or if you are still confused in deciding whether a career in Digital Marketing has any future or not. So if you are deciding which career should you choose or if you are planning to make a shift in your career because you don’t like your current job let me tell you that you should go for Digital Marketing.
You can clearly see that now a day’s people spend most of their time on internet and social platform. Earlier people used to pass their time in reading the newspaper, watching TV, listening Radios. But now people spent their time on digital platforms. So in order to sell their product or service company has to advertise where people hang out most. Now Companies started to advertise on the internet and digital platform. Even now you are reading this on the internet. Am I right? I am sure that your usage of TV and Newspaper has come down because of social media and internet. Traditional media are declining day by day and digital media is on the rise. So if the company continues to spend on traditional medium the cant survive. They need to make a shift toward digital platform and internet channels. So this is the reason why digital marketing is next big thing. According to Google Estimates in 2017, a total of 1 Billion $ will be spent on Digital marketing that’s nearly around 7000 Crore Rupees
Specialization to Choose In Digital Marketing:
Now a day’s Digital marketing has evolved into a number of disciplines. Just like Medical which has different Specialist like Heart Specialist, ENT Specialist, and Gynecologist or in Engineering we have different branches like Mechanical, Civil, and Electrical. In the same way, Digital Marketing also has various specializations such as SEO, SMM, SEM, Email Marketing, Web Analytics, Etc Let’s have a brief look at some of them:-
Search Engine Optimization (SEO):
It is a process of optimizing your web page so that it ranks higher in search engines by using different tools and techniques. When someone conducts a search online and if you want your web page to be ranked high or appear in the first or second page of search engines you need to conduct SEO will bring more potential customers seeing your products on your website and thus increase your traffic. The median salary of Search Marketing Specialist at entry level earns around 15k-25k monthly.
Social Media Marketing (SMM):
Now a day’s people spend lots of their time on Facebook, Twitter, and other social media sites. So social sites are becoming prime places to market a business by advertising product or service on the social media. A Social Media Marketing Specialist needs to be creative, with good writing and analytical skills. The median salary of Social Media Specialist at entry level earn around 15k-25k monthly
Search Engine Marketing(SEM):
Search engine marketing is the practice of marketing at online business. SEM is a process which involves the promotion of websites by using paid advertisements that appear on search engine results pages (or SERPs). It is a broader discipline that also includes SEO. Along with this Search Engine Marketer also has to work for website development and with in-depth analytics. The median salary Search Engine Specialist at entry level earn around 15k-35k monthly
Email Marketing is a form of marketing that involves electronic mails for the process of communicating a commercial message to the aggregated audience. A good Email Marketer should have knowledge of different metrics like open rates, click-through, and bounce rates. A good and skilled Email Marketing Managers can expect to make a salary at entry level around 20-35k Monthly.
Web analytics is the process of analyzing the behavior of visitors that come to your websites. Web analytics help in attracting more visitors to your site. Web analytics helps in understanding and optimizing webpage it gives information regarding the number of visitors that come to your website and the number of page views. The median salary of Web Analyst Specialist at entry level earn around 25k-35k monthly
Hope you have understood what is Digital Marketing and its scope. So if you are planning to start your career in Digital Marketing first judge yourself. Analyze your strength and weakness. Learn new skill required, try doing some certification course and watching videos regarding Digital Marketing specialization. You will get plenty of free videos on YouTube. If you are planning to do some certification then you may try http://www.digitalvidya.com or http://digitaldeepak.com/ paid and free respectively
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